Consistent tagging and tracking is key factor in creating a solid foundation for any successful site. However, it can be common for these processes to become a bit of an afterthought — as many site creators attach tags to their pages only after they’ve become live. Tagging & Tracking: The …
The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to ensure customers return and spend money. There are few other markets as volatile and season driven as retail. Utilizing Predictive Analytics in Retail to Increase Sales
Data science is imperative for maximizing growth and profitability, but few organizations can afford a team than can cover the depth and breadth of data science skills they may need. Introducing DSAT 2.5 – Fulcrum’s 2.5 FTE Data Science Acceleration Team
As we begin to draw closer to the end of 2017, it’s becoming increasingly apparent that the collection and application of data is more important than ever for businesses looking to continue to grow. 5 of Our Favorite Free Visualization Tools
The new regulatory environment has increased the incentive for investment banks to turn over their positions more efficiently. Productively finding clients to take these positions is key, but finding the right match from hundreds of bonds and hundreds of clients at any given time is a daunting task. When banks …
While the marketing industry has been steadily shifting toward a data-driven new reality, the marriage of observed data and custom-collected survey data has been adopted more slowly than might be expected. An Analytical Approach to Market Research
Much has changed since Coca-Cola introduced the first coupon in 1887, but still nearly all consumers (96%) use print or digital coupons today. Data-Driven Personalized Digital Coupons for Grocery Stores
New analytics software and methods are developing at such a rapid pace that it’s difficult for the enterprise to keep up. Navigating the World of Big Data Analytics
It’s challenging these days for managers to measure the financial effects of changes they make to their enterprise. Interventions such as marketing campaigns, human and physical capital expenditures, changes to business processes, new product introductions, and outlet openings or closures all require rigorous assessment of the effects to the bottom …
Many critical financial services functions have been historically dependent on high-touch interactions with experienced personnel. Retail bank wealth managers make product recommendations to their customers based on intuition, experience, and personal interaction. Investment banking salespeople are on the phone with multiple institutional investors every day trying to understand client interest …
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