Maximizing Grocery Profit Margins with a Weekly Ad Circular

Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. Maximizing Grocery Profit Margins with a Weekly …

5 Steps to Future Digital Readiness

Given the current economic climate, many businesses are preoccupied with keeping the lights on and enacting damage control with their employees and customers. For such companies, less regard is being paid to the optimization of a business’ digital presence, even though web-based communication and commerce has been thrust upon us …

A System for Evaluating Business Program Improvement

If your organization is like most, you have to balance meeting customer expectations for delivering high quality products or services with the hard reality of needing to keep costs in line to maintain profitability. Often, organizations will implement “interventions” aimed to improve business, such as to reduce costs, increase revenue, …

Segmentation and Discrete Choice Models from Market Research Data

Everyone has heard of “market research” as a way to learn more about the customers for a product or service, but did you know that through data-science-enhanced market research, organizations can potentially save marketing and deployment dollars in the long run? Through methods such as discrete choice modeling and segmentation, …

Considering the Benefits of Open Source Tools

The term “open source” refers to software that is developed by an individual, group, or company and made available for use by anyone free of charge.  The reason the developer opens the use of the software to anyone at no cost is to harness improvements resulting from volunteer contributions. The …

AI vs Machine Learning: What’s the Difference?

Artificial intelligence, or “AI”, is a buzzword that has been around for decades… but what does it really mean? For most people, it can be hard to differentiate between the futuristic sounding AI and its less glamorous sounding counterpart, machine learning, sometimes called “ML”. AI vs Machine Learning: What’s the …

Using AI to Detect Data Anomalies

Business decision makers rarely crave more reams of data.  They really want well-defined, actionable insights from data that they can evaluate and consider for future actions. They also want confidence that they aren’t missing something critical in the data, either because the data is not being analyzed thoroughly or correctly, …

Comprehensive Retailer Analytics with Fulcrum RetailViewer

The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to track the buying behavior trends of customers over time, especially when promotions are applied to certain products. Additionally, retailers often have a desire to quickly adapt to shifts in customer preferences, …