A Framework for Building Customer Segmentation Models

If someone asked you to describe your customer base or audience, how would you do it? Would you describe a generalized persona? Perhaps a list of demographic features? Or maybe you would list several interests that align with your core mission or brand. While this might seem like an outline …

Incorporating Decision Science into Data Science

Machine Learning and mathematical rigor are tools at data scientists’ disposal. But we all know that having a better calculator won’t exactly result in better test scores, and having a more powerful computer won’t necessarily make you a better programmer. To develop a strategy that doesn’t underperform, a data scientist …

Going from MLOps Level 0 to Level 1

Evolving past local Jupyter Notebooks to Autonomous Systems: Industry Data Science has diverged into a few dominant verticals as the field has matured, but the primary specialty has been Enterprise Machine Learning (with Product-centric Data Science as a close second). Going from MLOps Level 0 to Level 1

How to Overcome Data Science Staffing Challenges

The traditional data science team has undergone a period of drastic change in the past two years due to COVID-19 and the “Great Reshuffle” that has followed. This period has witnessed relocation of staff to remote locations, changing business models in response to the pandemic, and challenges in attracting and …

Maximizing Grocery Profit Margins with a Weekly Ad Circular

Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. Maximizing Grocery Profit Margins with a Weekly …

Comprehensive Retailer Analytics with Fulcrum RetailViewer

The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to track the buying behavior trends of customers over time, especially when promotions are applied to certain products. Additionally, retailers often have a desire to quickly adapt to shifts in customer preferences, …