A Framework for Building Customer Segmentation Models

If someone asked you to describe your customer base or audience, how would you do it? Would you describe a generalized persona? Perhaps a list of demographic features? Or maybe you would list several interests that align with your core mission or brand. While this might seem like an outline …

Utilizing Predictive Analytics in Retail to Increase Sales

The retail industry by nature is centered around the constant application of big data, descriptive analytics, and predictive analytics to ensure customers return and spend money. There are few other markets as volatile and season driven as retail. Utilizing Predictive Analytics in Retail to Increase Sales