Privacy Policy

Effective Date: May 15, 2025

Fulcrum Analytics, Inc. (“Fulcrum,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at fulcrumanalytics.com (also accessible via fulcrm.com).

This policy applies only to information collected through our corporate website. For information about our privacy practices related to market research activities conducted on behalf of clients, please contact us directly.

Information We Collect

We collect two types of information through our website:

Information You Provide to Us Directly
  • Contact information you provide via forms (e.g., name, email address, company name, phone number)
  • Information shared with us via email, phone, or in-person meetings
Information Collected Automatically

 We use tracking technologies such as cookies, web beacons, JavaScript, and pixels to collect certain information automatically when you visit our website, including:

  • IP address and approximate geographic location
  • Browser type, operating system, screen resolution, and device information
  • Referring URLs and search engine keywords
  • Pages visited, time spent, clickstream data
  • Email open and click-through tracking when interacting with our email campaigns

Cookies and similar tracking technologies may be placed on your device when you visit our site. These technologies help us analyze traffic, improve functionality, and personalize content.

Our website uses a cookie consent tool that allows you to manage your cookie preferences. Upon visiting our site, you will be presented with options to accept or reject different categories of cookies (e.g., functional, performance, analytics, and marketing). You may update or withdraw your consent at any time by clicking the “Cookie Settings” link found in the footer of our website.

You can also control cookies through your browser settings; however, disabling cookies through your browser may limit certain functionalities of the site.

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide requested information
  • Analyze and improve our website functionality and user experience
  • Monitor marketing campaign effectiveness
  • Prevent fraud, abuse, or security incidents
  • Contact you regarding services or topics you expressed interest in
  • Evaluate candidates during recruiting processes

We do not sell or share your personal information for cross-context behavioral advertising.

Disclosure of Your Information

We may share your personal information with trusted service providers that support our business operations, such as:

  • Analytics providers (e.g., Google Analytics, Matomo)
  • Email communication tools (e.g., Mailchimp)
  • Recruiting platforms

These service providers are contractually obligated to protect your information and may only use it for the purposes we specify. We do not sell or rent your information to third parties.

We may also disclose information:

  • In connection with a merger, acquisition, or sale of our business
  • To comply with legal obligations or lawful requests

Your Rights and Choices

You may opt out of receiving marketing emails from us by using the “unsubscribe” link in our emails. You may also:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Object to certain uses of your data
  • Designate an authorized agent to act on your behalf

To exercise your rights, please contact us at privacy@fulcrumanalytics.com or send a written request to the address listed below. We may verify your identity before processing certain requests.

We will not discriminate against you for exercising your privacy rights.

Your U.S. State Privacy Rights

Residents of California, Colorado, Connecticut, Utah, Virginia, and other applicable states may have additional rights under state privacy laws, including:

  • Right to know what personal information we collect and how it is used
  • Right to delete personal information
  • Right to correct inaccuracies
  • Right to opt out of the sale or sharing of personal information

To submit a request, please use the contact information below.

International Users

Our website is operated in the United States. If you access our site from outside the U.S., you understand that your information may be transferred to, stored, and processed in the U.S. by Fulcrum or its service providers. We do not target or actively market to users in the European Union or United Kingdom.

Security of Your Information

We take reasonable administrative, technical, and physical measures to safeguard personal information. Data is stored on secure servers protected by firewalls and access controls. However, no method of transmission over the Internet or method of storage is 100% secure.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Fulcrum Analytics, Inc.
Attention: COO
15 West 38th St, Suite 819
New York, NY 10018
212-651-7012

or email us at privacy@fulcrumanalytics.com.