Cookie Policy

Effective Date: May 15, 2025

Fulcrum Analytics, Inc. (“Fulcrum”, “we”, “us,” or “our”) uses cookies and similar tracking technologies on our website (fulcrumanalytics.com and fulcrm.com) to enhance user experience, analyze site traffic, and support the functionality of our services. This Cookie Policy provides detailed information about how and why we use cookies and the choices available to you.

What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. They help the site recognize your device and remember certain information about your visit, such as language preference or login status.

Cookies may be:

  • First-party cookies: Set by Fulcrum directly.
  • Third-party cookies: Set by partners such as Google or LinkedIn when content is embedded or when analytics tools are used.

Cookies can also be:

  • Session cookies: Deleted when you close your browser.
  • Persistent cookies: Remain on your device for a set period or until deleted.

Types of Cookies We Use

We use the following types of cookies:

  • Strictly Necessary – Required for the site to function properly (e.g., cookie preference settings).
  • Functional – Enable enhanced functionality or personalization (e.g., remembering preferences).
  • Analytics – Help us understand how visitors interact with our site (e.g., Google Analytics, Matomo).
  • Performance – Measure performance and troubleshoot website errors.

We do not use advertising, targeting, or behavioral tracking cookies.

Third-Party Cookies

We use tools like:

  • Google Analytics – to analyze website traffic and usage.
  • LinkedIn Insights – to understand referral traffic and click-through behaviors from LinkedIn.

These providers may place their own cookies according to their privacy policies. We do not control these third-party cookies directly.

How to Manage Your Cookie Preferences

When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies. You can revisit and update your preferences at any time by clicking the “Cookie Settings” link located in the website footer.

In addition, you can manage cookies through your browser settings:

  • Block or delete existing cookies
  • Set preferences for future cookie usage

Visit www.allaboutcookies.org for more information about managing cookies on popular browsers.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Any changes will be posted on this page with a new effective date.

Contact Us

If you have any questions about our use of cookies, please contact:

Fulcrum Analytics, Inc.
Attention: COO
15 West 38th St, Suite 819
New York, NY 10018
212-651-7000

Email: privacy@fulcrumanalytics.com