Privacy Policy for Market Research Surveys

Effective Date: May 9, 2019

Privacy Policy Statement

Fulcrum Analytics, Inc. (”Fulcrum”) is committed to maintaining the privacy and security of personal information. This Privacy Policy Statement contains information about our policy regarding the collection and use of data through market research surveys.

Participants consent to the terms of this Fulcrum Privacy Policy for Market Research Surveys and the use of their information upon participating in a Fulcrum survey.

Research Survey Information

From time-to-time our company conducts surveys. Participation in these surveys is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and mailing address), demographic information (such as income, age level), and opinion or shopping habit information.

Personal information provided to Fulcrum is confidential and is combined with information gathered from other survey participants, and reported in aggregate. In some cases, survey responses may be tied to other customer information that is provided by the client sponsoring the survey, and used for segmentation or analytical model building, but in no case will responses be used for individual marketing efforts, and no action will be taken toward an individual respondent simply because of his or her participation in the survey, unless explicitly disclosed as a possibility to the respondent. Contact information will be used only as specified in the survey, typically for fulfillment of participation incentives, or for re-contact for future surveys.

Fulcrum Survey Website

Our survey website may contain hyperlinks to websites outside of Fulcrum. Data collection privacy policies may be different on hyperlinked sites not owned by Fulcrum; therefore, we recommend that you read the Privacy Policy Statement for each site visited.

E-mail Addresses and Communication

Fulcrum may have personal email addresses that are acquired through clients who have provided email addresses for research purposes.

The CAN-SPAM Act applies specifically to commercial emails sent for the purpose of sales or direct marketing. When email is used to invite respondents to participate in surveys, the following processes are used to ensure we do not send SPAM:

  • We contact only customers who have opted-in for contact
  • We clearly identify ourselves and/or the client when sending an invitation
  • We provide contact information should there be any questions or concerns
  • We provide the option to be removed from future email research invitations
  • We reuse email addresses only as a legitimate follow up to survey research

These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.

Access to Fulcrum Data

Personal information is safeguarded on secured systems and is used only for the purpose stated. In order to respond to an inquiry, an email address or other contact information may be collected and utilized when we are contacted through This information is shared with Fulcrum employees and/or the client sponsoring the survey on a need-to-know basis only.

Only authorized Fulcrum employees, vendors, contractors or partners carrying out authorized business functions are allowed to access Fulcrum data. Vendors, contractors, or partners who have access to survey information in connection with providing services for Fulcrum are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Fulcrum.

Fulcrum employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.

Disclosure of Personal Information by Fulcrum

Personal information may be disclosed when the survey instrument clearly states that the information will be disclosed or, when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey.

Under certain circumstances, Fulcrum may be required or permitted by law or court orders to collect, use, and / or disclose personal information; notice may not be required.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of Fulcrum or a Fulcrum business or business unit, the acquiring party would agree to be bound by the terms of this Fulcrum Privacy Policy for Market Research Surveys before any information would be transferred.

Personal Information Security

Fulcrum is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. This data is stored on our internal network servers that are protected by firewalls and other appropriate security mechanisms.

No method of transmission over the Internet, nor method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children’s Privacy

Fulcrum does not knowingly make direct contact with children to participate in research activities. If we require survey information from children, we contact the parent or guardian to arrange the survey activities and we encourage the parent or guardian to closely monitor and participate in the survey activities.

Changes in This Privacy Statement

Fulcrum reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis.

Contact Us

If you have any questions concerning our privacy policy, please contact us at, or you may contact us by mail or phone as follows:

Fulcrum Analytics, Inc.
Attn: COO
15 West 38th St, Suite 711
New York, NY 10018