RetailViewer

Add-On:

Circular Optimizer

The print circular remains an important part of grocery promotion strategy. Normally, its contents are often based on the previous years’ version without critical analysis, potentially leading to missed opportunities. The effectiveness of the sales flyer is further limited due to its lack of personalization across pricing zones and geographic markets.

Fulcrum’s Circular Optimizer is a feature that can be added onto RetailViewer that allows grocery retailers to build their weekly flyer using automated product-specific analysis, and to customize versions of a circular by market or store segment.

Forecast Sales

Predicts forecasted sales revenue and quantity for each ad based on the promotion price

Informed insights

Provides informed analytical insights to minimize the incidents of discounting items that do not benefit from promotion to maximize revenue

Household Appeal

Calculates the number of households each ad appeals to, based on purchase history, as well as the incremental household appeal given the others ads in the circular

Add-On:

Segment Maximizer

To maximize the effectiveness of grocery marketing tactics, analysis should be performed using a segmentation of customer households/loyalty cards. Fulcrum can create a data-driven segmentation for refined marketing tactics or integrate the data and code for a retailer’s own or pre-existing segmentation. The same approach can be used for segmenting stores as well.

Promotion Impact

Identifies the impact of a promotion on each customer segment to determine whose trip frequency and basket size grew or shrunk

Forecast Sales by Segment

Forecasts segment-level trip and sales impacts of promoting certain products

Behavior tracking

Tracks changes to the buying behaviors of specific segments over time to better inform strategies for growth or win-back