General Interest

Fulcrum Analytics, Inc. Recognized as Best Big Data Analytics Platform by the 2020 Tech Ascension Awards

Fulcrum Analytics announced their Agile Analytics Lab has been recognized as the Best Big Data Analytics Platform by the 2020 Tech Ascension Awards. Fulcrum’s Agile Analytics Lab is a cloud-based, big data analytics platform supplemented with professional services that allows clients to experiment with software, data sources, and technology not available within their own organization. The […]

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Three Emerging Data Science Trends You Need To Know

Data science has become a necessity for companies looking for innovative and efficient ways of solving complex business problems. As the world becomes more data-centric, trends in data science technologies and practices continue to emerge and evolve. Continual education on cutting edge data science applications can help optimize an organization’s operations, internal processes, and bottom

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Comparing Website Analytics Tools: Google Analytics, Adobe & Piwik PRO

Just about every organization has a website to promote their products, services, and capabilities. Like any other digital interaction, visits to a website generate data which can be analyzed to better understand how visitors are brought to the site and what they do while there. Organizations often try to capture and operationalize this data to

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Five Steps to Future Digital Readiness

Given the current economic climate, many businesses are preoccupied with keeping the lights on and enacting damage control with their employees and customers. For such companies, less regard is being paid to the optimization of a business’ digital presence, even though web-based communication and commerce has been thrust upon us as the new normal. By

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AI vs. Machine Learning: What’s The Difference?

Artificial intelligence, or “AI”, is a buzzword that has been around for decades… but what does itreallymean? For most people, it can be hard to differentiate between the futuristic sounding AI and its less glamorous sounding counterpart, machine learning, sometimes called “ML”.  Even Fulcrum’s Data Scientists agree, that while the average person interacts with some

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How To Optimize A Tech Startup

We had the pleasure to work with a startup company that was quickly growing and highly focused on selling their product, but was finding itself at an impasse as to how to optimize their internal operational processes. The startup used a Fulcrum Data Science Acceleration Team (DSAT) to jump start their data pipeline operations, sales process, and end-client

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