website-analytics

Marketing Analytics Techniques Compared: Marketing Mix Modeling vs. Attribution

datascience, market-research, retailviewer, website-analytics

While marketing in general is capable of bringing additional sales, effectiveness of any particular campaign, channel, touch point etc. may vary substantially. To evaluate performance, historically there have been two approaches – Marketing Mix Modeling (MMM) and Attribution modeling. Here we examine differences, advantages and disadvantages of both approaches. Marketing Mix Modeling: Cost and Sales […]

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Three Emerging Data Science Trends You Need To Know

datascience, website-analytics

Data science has become a necessity for companies looking for innovative and efficient ways of solving complex business problems. As the world becomes more data-centric, trends in data science technologies and practices continue to emerge and evolve. Continual education on cutting edge data science applications can help optimize an organization’s operations, internal processes, and bottom

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Comparing Website Analytics Tools: Google Analytics, Adobe & Piwik PRO

datascience, web-hosting, website-analytics

Just about every organization has a website to promote their products, services, and capabilities. Like any other digital interaction, visits to a website generate data which can be analyzed to better understand how visitors are brought to the site and what they do while there. Organizations often try to capture and operationalize this data to

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Five Steps to Future Digital Readiness

dataplatform-management, web-hosting, website-analytics

Given the current economic climate, many businesses are preoccupied with keeping the lights on and enacting damage control with their employees and customers. For such companies, less regard is being paid to the optimization of a business’ digital presence, even though web-based communication and commerce has been thrust upon us as the new normal. By

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