retailviewer

Marketing Analytics Techniques Compared: Marketing Mix Modeling vs. Attribution

datascience, market-research, retailviewer, website-analytics

While marketing in general is capable of bringing additional sales, effectiveness of any particular campaign, channel, touch point etc. may vary substantially. To evaluate performance, historically there have been two approaches – Marketing Mix Modeling (MMM) and Attribution modeling. Here we examine differences, advantages and disadvantages of both approaches. Marketing Mix Modeling: Cost and Sales […]

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Maximizing Grocery Profit Margins with a Weekly Ad Circular

datascience, retailviewer

Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. While the uniqueness of grocery in the retail sector has set it

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Comprehensive Retailer Analytics with Fulcrum RetailViewer

datascience, retailviewer

The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to track the buying behavior trends of customers over time, especially when promotions are applied to certain products. Additionally, retailers often have a desire to quickly adapt to shifts in customer preferences, attitudes, and spending power and

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