Sean Hughes

Comprehensive Retailer Analytics with Fulcrum RetailViewer

datascience, retailviewer

The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to track the buying behavior trends of customers over time, especially when promotions are applied to certain products. Additionally, retailers often have a desire to quickly adapt to shifts in customer preferences, attitudes, and spending power and […]

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Leveraging Matched Control Groups to Accurately Measure Business Experiments

datascience, market-research

It can be challenging for managers to measure the financial effects of various changes they’ve made to their enterprise. Interventions such as marketing campaigns, human and physical capital expenditures, changes to business processes, new product introductions, and outlet openings or closures all require rigorous assessment of the effects to the bottom line as justification for

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How To Optimize A Tech Startup

datascience

We had the pleasure to work with a startup company that was quickly growing and highly focused on selling their product, but was finding itself at an impasse as to how to optimize their internal operational processes. The startup used a Fulcrum Data Science Acceleration Team (DSAT) to jump start their data pipeline operations, sales process, and end-client

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