From business managers, to data scientists, to UX developers — anyone who works with data knows anomalies can be a chore to find and an even bigger chore to resolve. Incorrect or faulty data can cause a business to miss revenue opportunities or potentially make poor business decisions based on erroneous analysis. For organizations whose […]
Improving Data Quality: Anomaly Detection Made Simple Read More »
Just about every organization has a website to promote their products, services, and capabilities. Like any other digital interaction, visits to a website generate data which can be analyzed to better understand how visitors are brought to the site and what they do while there. Organizations often try to capture and operationalize this data to
Comparing Website Analytics Tools: Google Analytics, Adobe & Piwik PRO Read More »
Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. While the uniqueness of grocery in the retail sector has set it
Maximizing Grocery Profit Margins with a Weekly Ad Circular Read More »
Given the current economic climate, many businesses are preoccupied with keeping the lights on and enacting damage control with their employees and customers. For such companies, less regard is being paid to the optimization of a business’ digital presence, even though web-based communication and commerce has been thrust upon us as the new normal. By
Five Steps to Future Digital Readiness Read More »
If your organization is like most, you have to balance meeting customer expectations for delivering high quality products or services with the hard reality of needing to keep costs in line to maintain profitability. Often, organizations will implement “interventions” aimed to improve business, such as to reduce costs, increase revenue, or retain customers. But since
A System For Evaluating Business Program Improvement Read More »
Everyone has heard of “market research” as a way to learn more about the customers for a product or service, but did you know that through data-science-enhanced market research, organizations can potentially save marketing and deployment dollars in the long run? Through methods such as discrete choice modeling and segmentation, companies can ensure their longevity, sell
Segmentation and Discrete Choice Models from Market Research Data Read More »
The digital age is fully upon us, and just about every action that each person takes during a day creates a data trail. From what we buy to what media we watch, our actions when partaking in the modern convenience of devices ultimately are recorded and stored in the form of data. While this creation
The Five Pillars of Data-Driven Organizations in 2020 Read More »
The term “open source” refers to software that is developed by an individual, group, or company and made available for use by anyone free of charge. The reason the developer opens the use of the software to anyone at no cost is to harness improvements resulting from volunteer contributions. The open source concept benefits both
Considering The Benefits of Open Source Tools Read More »
Artificial intelligence, or “AI”, is a buzzword that has been around for decades… but what does itreallymean? For most people, it can be hard to differentiate between the futuristic sounding AI and its less glamorous sounding counterpart, machine learning, sometimes called “ML”. Even Fulcrum’s Data Scientists agree, that while the average person interacts with some
AI vs. Machine Learning: What’s The Difference? Read More »
Business decision makers rarely crave more reams of data. They really want well-defined, actionable insights from data that they can evaluate and consider for future actions. They also want confidence that they aren’t missing something critical in the data, either because the data is not being analyzed thoroughly or correctly, or worse… because the data
Using AI to Detect Data Anomalies Read More »