Grocery retailers face a unique set of advantages and challenges within the retail sector. While many retailers of discretionary products have suffered during the COVID-19 lockdowns, grocery has experienced the opposite with consumers needing to buy more household goods and food than usual. While the uniqueness of grocery in the retail sector has set it […]
Maximizing Grocery Profit Margins with a Weekly Ad Circular Read More »
Given the current economic climate, many businesses are preoccupied with keeping the lights on and enacting damage control with their employees and customers. For such companies, less regard is being paid to the optimization of a business’ digital presence, even though web-based communication and commerce has been thrust upon us as the new normal. By
Five Steps to Future Digital Readiness Read More »
If your organization is like most, you have to balance meeting customer expectations for delivering high quality products or services with the hard reality of needing to keep costs in line to maintain profitability. Often, organizations will implement “interventions” aimed to improve business, such as to reduce costs, increase revenue, or retain customers. But since
A System For Evaluating Business Program Improvement Read More »
Everyone has heard of “market research” as a way to learn more about the customers for a product or service, but did you know that through data-science-enhanced market research, organizations can potentially save marketing and deployment dollars in the long run? Through methods such as discrete choice modeling and segmentation, companies can ensure their longevity, sell
Segmentation and Discrete Choice Models from Market Research Data Read More »
The digital age is fully upon us, and just about every action that each person takes during a day creates a data trail. From what we buy to what media we watch, our actions when partaking in the modern convenience of devices ultimately are recorded and stored in the form of data. While this creation
The Five Pillars of Data-Driven Organizations in 2020 Read More »
The term “open source” refers to software that is developed by an individual, group, or company and made available for use by anyone free of charge. The reason the developer opens the use of the software to anyone at no cost is to harness improvements resulting from volunteer contributions. The open source concept benefits both
Considering The Benefits of Open Source Tools Read More »
Artificial intelligence, or “AI”, is a buzzword that has been around for decades… but what does itreallymean? For most people, it can be hard to differentiate between the futuristic sounding AI and its less glamorous sounding counterpart, machine learning, sometimes called “ML”. Even Fulcrum’s Data Scientists agree, that while the average person interacts with some
AI vs. Machine Learning: What’s The Difference? Read More »
Business decision makers rarely crave more reams of data. They really want well-defined, actionable insights from data that they can evaluate and consider for future actions. They also want confidence that they aren’t missing something critical in the data, either because the data is not being analyzed thoroughly or correctly, or worse… because the data
Using AI to Detect Data Anomalies Read More »
The retail industry by nature is dynamic, cyclically driven, and often reactive. It can be difficult for pricing managers to track the buying behavior trends of customers over time, especially when promotions are applied to certain products. Additionally, retailers often have a desire to quickly adapt to shifts in customer preferences, attitudes, and spending power and
Comprehensive Retailer Analytics with Fulcrum RetailViewer Read More »
It can be challenging for managers to measure the financial effects of various changes they’ve made to their enterprise. Interventions such as marketing campaigns, human and physical capital expenditures, changes to business processes, new product introductions, and outlet openings or closures all require rigorous assessment of the effects to the bottom line as justification for
Leveraging Matched Control Groups to Accurately Measure Business Experiments Read More »